And to you too: Servus! How are you doing? Does the sun put you in a good mood too?
You can feel and also see them; But you can't taste or hear them. In this blog post you will find out why SUSHI is way ahead of the sun. 🚲☀️
You always wanted to talk to us about the weather? Well then, let's tackle today's topics head-on:
I. Anne - or how SUSHI BIKES does multi-sensory marketing
II. No sunny times in Rotterdam
III. Hot footage from Berlin
When you study marketing, you keep stumbling over the buzzword "multisensory marketing". By addressing several senses at the same time via different stimuli, the brand should become particularly tangible, the brand experience becomes more intense and lasting. Now we want to throw out a highly scientific thesis at this point. This is: Sun is good, SUSHI is better.
Why? In the last few weeks we - and I'm sure you too - have always been happy about the individual sunny days. The time in the sun was short, but beautiful and intense. We thought "great experience that the sun offers" and immediately recognized the parallels to SUSHI: Limited availability, round shapes, absolute hot topic. "The sun does that quite well, but we can do better with the marketing."
Unlike the sun, we don't just rely on visual (the SUSHI BIKE looks great) and haptic stimuli (rides well ). No, we want to convince all along the line - to make the SUSHI brand an intense experience for you. 🔥 The hook behind the sense of taste and smell was quickly set. (So you can add multi-sensory marketing to your list of the many wild potential theories surrounding our brand name.)
What's missing? Right: the acoustics. And this is where Anne comes in. 🤙
No, Anne is not an acoustician, but has been our customer support agent since the beginning of June. 🕴After our telephone hotline hasn't been that hot over the last few months and - even in the winter months - the number of hours of sunshine has far exceeded the calls we answered, Anne is now bringing (sun)light back into the darkness of our SUSHI phone line and our email inbox.
In this (acoustic) sense: You can now ring (089 90933950) instead of typing emails! Anne looks forward to your burning questions and warm words. ☀️Phone line and our email inbox.
Our logistics have always been subject to a certain degree of forecasting uncertainty. When the Makis were delivered, we had a strong tailwind for Charge 2 and were able to fulfill many orders earlier than announced. Then there was suddenly a change in the weather that we hadn't planned for: A hurricane caused an unexpected amount of transport damage. It was particularly bad in California, eh, the California Rolls. Repairing the damage cost us a lot of resources, so our inventory of California Rolls was exhausted early. To prevent further damage, we have stopped deliveries until further notice and are working flat out - including a morning yoga session with sun salutations - to conjure up better weather.And because we like everything that rolls, we think it's about time that storm cloud rolled over us too and made way for sun & SUSHI
If you don't like talking about the weather, or if the target/actual discrepancy in the weather report of the last few weeks has made you refrain from this kind of small talk, here are the pure facts again: We won't be doing any more for the next 2-3 weeks SUSHI BIKES can deliver. Until then, we will try to optimize our logistics so that your SUSHI BIKE may arrive a little later, but in good condition. Why are we suddenly talking about September? Due to Corona-related delivery delays at a sub-supplier, there are unfortunately delays in the upcoming batch. The SUSHIs were loaded into the containers yesterday and are on their way here. Nevertheless, we don't want to stir up false anticipation and communicate September as the delivery period for current orders instead of - as originally - the month of August.
There is no question that we sincerely apologize for these delivery delays and do everything to ensure that your SUSHI gets to you as quickly as possible. And remember: Anne is always happy to receive a call from you! 😍
III. Hot footage from Berlin 📸
It's not without reason that the clouds will clear up if you just hope for them long enough. We traveled to Berlin earlier this month for a shoot - and lots of other stuff - (sushi involves a lot of rice, our workday involves a lot of travel haha) and... well, let's put it this way: the B in Berlin doesn't stand for the best conditions or bathing weather. "Modest" would describe it quite well. But while we were first getting excited and then starting to make alternative plans, the sun came out. And then we let it shine in Berlin. 📸 Another word with a B, how bassy.
You can see how cool SUSHI looks on wet roads here - and more of it on Instagram. If that isn't visual stimuli at the highest level! 😯