It's been a long time!
Well, not really, right? Our last update was just a few days ago. But sure, you didn't quite get your money's worth in the last newsletter. We only presented you two out of three topics, the third one we saved for today.
What is it about today? Hmmm, it's difficult to reveal that right away. Then the whole suspense would be gone. It's always a good idea to let the reader read between the lines.
- logistics update -
between the lines. In contrast to the last newsletter text (which was very short and concise), this time we have brought plenty of rest with us. The day is still young, the weekend long
- the warehouse is full -
so sit back, relax and enjoy these next lines
- the shipping continues -
in the same way as we enjoy sending you into the weekend with the following message.
And that in the broadest sense. We have turned our entire logistics around! That means: We changed our logistics provider, restructured ourselves internally, moved our warehouse to Munich, set up new processes and switched from Hermes to GLS as our shipping service provider. What can quickly be described here in five key points involved much more than just the daily prayers and tantrums that have characterized our day-to-day work over the past weeks and months.
We are aware that you as a customer have also suffered from our logistics problems. None of your questions and doubts about our processes have passed us by without a trace. On the contrary: we don't want to give you any more "Corona excuses", we want to ensure more transparency in our supply chain, and we want to be able to act more reliably. In short, we want to live up to the trust you have placed in us so far.
Why now of all times? Doesn't the changeover in logistics delay the entire delivery of all planned batches? Wouldn't it have been much wiser strategically to carry out this mammoth project in the winter?
Our answer is yes! Or rather: Because there was no other way; Yes; and Yes 🤷♂️
You have certainly noticed that the situation surrounding our original shipping service provider Hermes has escalated further and further. It was not planned from the beginning to ever ship with Hermes, but alternative fallback options simply did not exist. Corona made the situation even worse, and towards the end of the batch 2 deliveries, the problems took over. Packages were sometimes badly damaged, sometimes untraceable. There were many groundless returns by the shipping service provider, in many cases the wrong model was delivered. Frustration on your side - unbelievable chaos on our side. So we decided in June to stop any shipments. Sure, this inevitably causes delays in scheduled shipments, but it was the only plausible decision. Otherwise, the many returns and bikes damaged in transit would have caused even greater delays in the future.
We have spent the last two months moving all the logistics here to Munich. As you can imagine, this move is anything but a cost-cutting measure. However, we hope to be able to act faster and more flexibly in the future thanks to the location and we are sure that the shortened supply chain will be accompanied by a significant added value for you. 😎
We always want to provide you with the latest information, but at the same time we don't want to promise the wrong things. Sometimes that's not as easy as it seems. Especially because our previous supply chain was dependent on many different factors, reliable information was usually only available here shortly before the deadline.
But that is changing here and now: Yesterday we were on site at the warehouse and initiated all the necessary next steps. 👉 On Tuesday the first bikes of batch three will be delivered! Analogous to the procedure of the previous batches, we will continue to deliver chronologically: The earlier you ordered, the earlier your SUSHI bike will be sent out. The delivery will - as already communicated - drag on until September.
We are now hiding in our boxes and waiting for the GLS messenger - hoping that he won't wake us up and that this was all just a very, very nice dream after all.
Andy, Vera, Jan & Anne
Ehm, one more thing: In case this is all more than just a nice dream, but we don't wake up, and the GLS messenger takes us away in the boxes - Would you also be happy if one of us, instead of your SUSHI bike jumps out of the box?
...Yeah yeah, it's ok, it's hard to keep up, we know. So just keep the answer to yourself.