THAT'S US
We firmly believe that sustainable mobility in cities can help reduce CO2 emissions and improve the quality of life.
With SUSHI BIKES, we have therefore developed an e-bike that costs less than half the price of an average electric bike – reduced to the essentials, lightweight and puristically designed, and made in Europe.
With our concept, we want to make flexible, green urban mobility accessible to everyone and thus sustainably change the urban landscape for the better.
vision
Everyone can move around cities flexibly, comfortably and without negative impact
mission
We build the most popular value lifestyle bikes and make them the most efficient form of transportation
Our Values
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Our community is the foundation and driving force of our company, so we place the highest priority on creating the best customer experience ever offered by a bicycle manufacturer.
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Putting thousands of bikes on the road comes with a huge responsibility towards the planet and people. We are aware of this responsibility and are constantly rethinking our actions to make a positive contribution to our diverse world.
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We lay the foundation for scalability. We are courageous and think beyond conventional boundaries, we tackle things independently and decisively. We stick together as a team, take innovative paths and celebrate successes together.
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We care about our mental and physical well-being and take time to develop ourselves personally, putting our health above our work.
This is what moves us as a brand
Quote Andy
“I strongly believe that with the right mobility in cities, we can reduce CO2 and effectively contribute to a more beautiful cityscape and ensure a better quality of life.”
Our team
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Andy
CEO & FOUNDER
You have this man to thank for SUSHI BIKES. Andy had a great idea in 2018 – and has an even stronger team today. If Andy hadn't founded SUSHI BIKES, he would have become a rock star.
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Lisa
CMO
Lisa drives the marketing team to achieve peak performance and makes the SUSHI BIKES brand even more well-known, even more tangible, even better.
Her greatest talent is giving all her employees a creative nickname. -
Tamira
Head of Business Operations
There's no task Tamira can't solve. As CEO Andy's secret weapon and the lead in business development, she turns the craziest ideas into reality. Tamira is popular not only within our team; she has thousands of fans following her on Instagram.
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Hannes
Team Lead Customer Support
Hannes specifies the processes for our customer service. This means his team has every opportunity to make our customers happy before, during and after their purchase!
As you can easily see from the picture: he is a model part-time. -
Sam
Mr. Sunshine
Sam undoubtedly deserves the title of Mr. Sunshine. When he greets you cheerfully in the morning, the world is just right.
It depends on the day whether Sam greets you exuberantly or ignores you the whole day, a true diva. -
Nadia
Customer relationship management
Nadja is our customer relations expert. She knows our customers like she knows their favorite movies and ensures they're always up to date.
In the team she is known for her wealth of knowledge of 'random facts'. -
Ruby
Barketing Manager
Ruby is our barketing manager and likes to make people laugh with a lot of power and joy.
Balls of any kind should be hidden from her. -
Robin
Creative Concepter
Robin is our man for creativity. Are you impressed by the SUSHI BIKES imagery & our creative campaign ideas? Then give Robin your like!
Robin is popular in the team because of his chef skills, among other things. -
Celine
Art direction
Celine is our creative head for graphics and brand design. She breathes life into our brand and ensures that we are remembered visually. Celine originally comes from Frankfurt, in this sense 'GUDE'.
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Lasse
Content Creator
Description.
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Laurin
Product & Quality Manager
Laurin is our product manager. He decides what goes into our SUSHI BIKE. Laurin often shows up at meetings without warning, wearing a mullet wig, and dreams of one day owning a Porsche.
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Sebastian
Bike Expert
Sebastian takes care of our second-hand bikes; what he can't repair isn't broken.
A visit to Sebastian's workshop is always a celebration, and not just because of his dog Pepples.
Besides Bikes & Dogs, his two daughters Ruby and Rosie are his biggest hobby. -
Pebbels
Screwdriver Doggo
Pebbles is our workshop manager. No matter who wants to visit her owner, Sebastian, downstairs, they have to pass through Pebbles first. Pebbles coordinates cardboard disposal entirely independently.
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Bjorn
Bike Expert
Björn and Sebastian take care of our second-hand bikes. Together, they are the driving force behind our refurbishment center, transforming returned bikes into gleaming new models.
In company meetings, Björn is always the only one who asks questions. -
Ronja
Performance Marketing Manager
With her keen eye for numbers and creative ideas, Ronja ensures that the world learns about SUSHI BIKES – at the right time, in the right place and on the right channel.
Ronja's musical taste is limited to Taylor Swift Only. That's the definition of loyalty! -
Kovu
Dogfluencer
Kovu's incredibly soft fur makes every petting session an absolute highlight - and together with Sam, he transforms the office into a real adventure playground.
He wears different scarves every day and sets the trends of tomorrow! -
Jonas
Product & Quality Manager
Jonas and Laurin work daily to make our SUSHI BIKES even smarter, more stylish, and more sustainable. Whether it's new features or innovative ideas, Jonas ensures that your next ride is guaranteed to be even better.
At SUSHI parties he is usually the last one to go home. -
Anna
Product Manager
Anna completes the product management trio alongside Laurin and Jonas – and ensures that your SUSHI BIKE not only rides, but is a perfect fit for you. Whether it's smart accessories, sophisticated features, or new ideas from the community: she brings the accessories to the range that turn an e-bike into your perfect e-bike.
Anna also makes really delicious muffins! -
Paulina
Business Operations
Paulina is always looking for new opportunities for SUSHI BIKES – whether through exciting collaborations or innovative projects. With her instinct for trends, she brings fresh ideas to the company and actively shapes our future.
When it comes to trash TV, she immediately knows the answer to every question. -
Saadet
Social Media Management & Partnerships
Whether it's an Insta story, a creator brief, or fine-tuning hashtags – Saadet has her finger on the pulse of social media and brings a breath of fresh air to our online communications. Always on the trail of the next trend – whether TikTok or Instagram – she ensures that SUSHI BIKES is as fast on the digital front as it is on two wheels.
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Basti
Supply Chain Manager
Basti sorgt dafür, dass bei SUSHI BIKES alles zur richtigen Zeit am richtigen Ort ist – vom Lenker bis zum letzten Schraubenteil. Er jongliert täglich mit Lieferketten, Produktionsplänen und Logistikprozessen – und behält dabei immer den Überblick. Er hat jahrelang in den USA gelebt und macht am Wochenende gerne mal Ausflüge ins Maisfeld.
This is the founding story of SUSHI Bikes
Quote Andy
"I wanted to build the E-BIKE for people who don't want to ride an E-Bike yet."
THE FOUNDER
ANDY WEINZIERL
I'm Andy, founder of SUSHI BIKES. With SUSHI BIKES, I, together with my dad and later a great team, developed an e-bike that costs less than half the price of an average electric bike and impresses with the pure design of a single-speed bike, quality, and lightness. Our goal is to make flexible, green urban mobility accessible to everyone. That's why we've been pushing hard since our launch in 2019: The first SUSHI BIKES hit the streets in February 2020. Based on valuable feedback from our first customers, the Maki+ and California Roll+ models will follow in September 2021. After three years of company history, we are now launching our third bike – the SUSHI BIKE 3.0 – with many new features and new colors. Let's roll!
Quote Andy
“THE SUSHI IS A BIKE THAT WAS CREATED WITH THE LOVE OF BIKES. EVERY PART WAS CHOSEN WITH ATTENTION TO DETAIL, OTHERWISE DAD WOULD BE EVIL!"
STORY
Why Sushi Bikes?
Originally, the brand was not supposed to be called SUSHI, but DRAIS. Inspired by Tesla, Andy wanted to breathe new life into his bicycle brand by reviving a historically significant figure, "Karl Friedrich von Drais." Drais invented the balance bike and served as a key inspiration for all developments in the field of mobile transportation.
Unfortunately, the name was already trademarked, and Andy didn't want to start his new business with legal battles. So one evening, Andy sat down with his mentors at the time to brainstorm a name. A new name had to be found by midnight. That evening, they ordered sushi, and its catchiness stayed with them the entire evening. And so the idea of SUSHI BIKES was born.
From time to time
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1997
Andy and his sister grew up with his father - Thomas - in his bicycle workshop, which he ran in the evenings after his full-time job at BMW.
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2008
At the age of 13, Andy went on longer bike tours with his father Thomas, for example to Milan, Rome, Paris, Prague, Vienna.
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2010
Andy becomes “Munich’s first cycling star”!
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2011-2014
2011 Andy founded his own online magazine in 2011 because his texts were not accepted by other publishers. In 2014, Andy founded “Sponsor Mio”, with which he wanted to bring together young talents with brands through sponsorship deals. Both start-ups did not bring the desired success.
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MAY 2018
Andy was outraged when his father, a bicycle lover, bought an e-bike. Thomas had to force Andy to ride the e-bike.
"After I drove it through Schwabing, I was totally amazed!"
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June 2018
Andy and dad Thomas build the first prototype together in the bicycle workshop. The prototype was stolen during the first photo shoot.
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July 2018
Andy took his first design to the Eurobike trade fair and met with 20 suppliers. 18 of them called him crazy when he wanted an e-bike for under €1,000. A single supplier thought it was possible. This supplier then actually built the first 11,000 SUSHI BIKES.
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August 2018
Andy gets a stand at the "Streetlife Festival" in Munich and gets the chance to exhibit his bike there for the first time. With this campaign, Andy managed to collect 1,100 entries for his Kick Starter campaign.
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March 2019
SUSHI BIKES is founded.
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JULY 2019
The SUSHI BIKES online shop goes online.
