1997
Andy and his sister grew up with their father Thomas in his bicycle workshop, which he ran in the evenings after his full-time job at BMW.
👫 Mobility for all - Since 2019
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🚲 35,000+ bikes on the road
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🛠️ Made in Europe with 100% green electricity
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♻️ Refurbishment center in Munich
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📍 Designed in Munich
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Why SUSHI BIKES?
We believe that real change begins with simple, smart solutions. That's why we've developed an e-bike that costs less than half the price of an average model—reduced to the essentials, lightweight, with a purist design, and made in Europe. In this way, we make green, flexible mobility accessible to everyone and contribute to making urban life more sustainable and livable.
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vision
Everyone can move around cities flexibly, comfortably, and without negative impact.
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mission
We build the most popular , affordable lifestyle bikes and make them the most efficient form of transportation.
The name? A spontaneous inspiration.
The brand was originally supposed to be called " DRAIS " – named after the inventor of the balance bike, a source of inspiration for all developments in the field of mobility. But the name was trademarked. During a long night of brainstorming, Andy and his then-mentor ordered sushi . And suddenly it was clear: This is it! Unusual, memorable, different – just like our bike.
Our Story - How it all began
SUSHI BIKES is more than a brand—it's the vision of our founder, Andy, who had a simple yet revolutionary idea in 2018: an e-bike for those who didn't really want one. Together with his father, he built the first prototype in their home workshop. And yes, it was stolen right at the first photoshoot. Nevertheless, things continued—and things took off pretty quickly.
Founded in 2019, over 35,000 SUSHI BIKES are now on the road. With every piece of feedback, every model, and every ride, our community grows—and with it, our commitment to improving mobility.
The history of SUSHI BIKES
2008
At the age of 13, Andy went on longer bike tours with his father Thomas, for example to Milan, Rome, Paris, Prague, Vienna.
2010
Andy becomes “Munich’s first cycling star”!
2011 - 2014
In 2011, Andy launched his own online magazine after his writing was rejected by other publishers. In 2014, he launched Sponsor Mio, a project designed to connect young talent with brands – but both projects fell short of expectations.
May 2018
Andy was outraged when his father, a cycling enthusiast, bought an e-bike. Thomas had to force Andy to ride it. "After I rode it through Schwabing, I was totally blown away!"
June 2018
Andy and dad Thomas build the first prototype together in the bicycle workshop. The prototype was stolen during the first photo shoot.
July 2018
Andy took his first bike design to the Eurobike trade fair and met with 20 suppliers. 18 of them called him crazy when he wanted an e-bike for under €1,000. A single supplier thought it was possible. This supplier then actually built the first 11,000 SUSHI BIKES.
August 2018
Andy gets a stand at the "Streetlife Festival" in Munich and gets the chance to exhibit his bike there for the first time. With this campaign, Andy managed to collect 1,100 entries for his Kick Starter campaign.
2019
SUSHI BIKES is founded.
July 2019
The SUSHI BIKES online shop goes live. The first orders roll in – and the vision becomes reality.
2020
The first batch of SUSHI BIKES is on the road. The team is moving into its first office, with the second following shortly thereafter.
2021
Our e-bikes are entering the next generation: the SUSHI BIKES+ models are being launched. Team rides and events are growing not only the brand but also our community.
2022
SUSHI BIKES turns 3 years old!
2023
Launch of the SUSHI BIKE 3.0 – with a prototype, series production, and a large-scale photo shoot. The team moves into the new office and celebrates 4 years of SUSHI with a party and Christmas celebration.
2024
The next big step: the launch of the SUSHI BIKE 3.0+ with new features and colors. Accompanied by community events, team parties, and our crowdfunding, we're opening SUSHI even more to everyone.
People over pedals
The team behind SUSHI BIKES
What makes SUSHI BIKES special? The people behind it. Our team consists of creative minds, tinkering hands, strategic thinkers, and animal-loving feel-good managers.
👉 Want to be part of it? Check out our jobs page – maybe you'll be rolling through the daily work routine with us soon.
Our team
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Andy
CEO & FOUNDER
You have this man to thank for SUSHI BIKES. Andy had a great idea in 2018 – and has an even stronger team today. If Andy hadn't founded SUSHI BIKES, he would have become a rock star.
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Lisa
CMO
Lisa drives the marketing team to achieve peak performance and makes the SUSHI BIKES brand even more well-known, even more tangible, even better.
Her greatest talent is giving all her employees a creative nickname. -
Hannes
Team Lead Customer Support
Hannes specifies the processes for our customer service. This means his team has every opportunity to make our customers happy before, during and after their purchase!
As you can easily see from the picture: he is a model part-time. -
Sam
Mr. Sunshine
Sam undoubtedly deserves the title of Mr. Sunshine. When he greets you cheerfully in the morning, the world is just right.
It depends on the day whether Sam greets you exuberantly or ignores you the whole day, a true diva. -
Nadia
Customer relationship management
Nadja is our customer relations expert. She knows our customers like she knows their favorite movies and ensures they're always up to date.
In the team she is known for her wealth of knowledge of 'random facts'. -
Ruby
Barketing Manager
Ruby is our barketing manager and likes to make people laugh with a lot of power and joy.
Balls of any kind should be hidden from her. -
Robin
Creative Concepter
Robin is our man for creativity. Are you impressed by the SUSHI BIKES imagery & our creative campaign ideas? Then give Robin your like!
Robin is popular in the team because of his chef skills, among other things. -
Celine
Art direction
Celine is our creative head for graphics and brand design. She breathes life into our brand and ensures that we are remembered visually. Celine originally comes from Frankfurt, in this sense 'GUDE'.
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Lasse
Content Creator
Description.
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Laurin
Product & Quality Manager
Laurin is our product manager. He decides what goes into our SUSHI BIKE. Laurin often shows up at meetings without warning, wearing a mullet wig, and dreams of one day owning a Porsche.
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Sebastian
Bike Expert
Sebastian takes care of our second-hand bikes; what he can't repair isn't broken.
A visit to Sebastian's workshop is always a celebration, and not just because of his dog Pepples.
Besides Bikes & Dogs, his two daughters Ruby and Rosie are his biggest hobby. -
Pebbels
Screwdriver Doggo
Pebbles is our workshop manager. No matter who wants to visit her owner, Sebastian, downstairs, they have to pass through Pebbles first. Pebbles coordinates cardboard disposal entirely independently.
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Bjorn
Bike Expert
Björn and Sebastian take care of our second-hand bikes. Together, they are the driving force behind our refurbishment center, transforming returned bikes into gleaming new models.
In company meetings, Björn is always the only one who asks questions. -
Ronja
Performance Marketing Manager
With her keen eye for numbers and creative ideas, Ronja ensures that the world learns about SUSHI BIKES – at the right time, in the right place and on the right channel.
Ronja's musical taste is limited to Taylor Swift Only. That's the definition of loyalty! -
Kovu
Dogfluencer
Kovu's incredibly soft fur makes every petting session an absolute highlight - and together with Sam, he transforms the office into a real adventure playground.
He wears different scarves every day and sets the trends of tomorrow! -
Jonas
Product & Quality Manager
Jonas and Laurin work daily to make our SUSHI BIKES even smarter, more stylish, and more sustainable. Whether it's new features or innovative ideas, Jonas ensures that your next ride is guaranteed to be even better.
At SUSHI parties he is usually the last one to go home. -
Basti
Supply Chain Manager
Basti ensures that everything at SUSHI BIKES is in the right place at the right time – from the handlebars to the last screw. He juggles supply chains, production plans, and logistics processes on a daily basis – and always maintains a clear overview. He lived in the USA for years and enjoys weekend trips to the cornfield.
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Marie
Customer Support
Whether it's quick questions or tricky cases, Marie reliably finds the right solution. As a Rhinelander, she has more carnival costumes than dirndls in her closet—but she's happy to join in the celebration wherever she goes.
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Hannes
Business Intelligence
Fast and data-based insights into our business make Hannes the training wheel of gut feeling.
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Curious?
Discover jobs at SUSHI BIKES nowThen check out our jobs page – maybe you’ll soon be rolling through the daily work routine with us.
“I strongly believe that with the right mobility in cities, we can reduce CO2 emissions and effectively contribute to a more beautiful cityscape and improve the quality of life.”
Quote Andy
Sustainability at SUSHI BIKES
What drives us
We believe that real change begins with the right mobility. SUSHI BIKES stands for smart, green urban mobility – fairly produced, with style and responsibility.
We've been B Corp™ certified since 2025 – as part of a global movement that's rethinking business and actively supporting people and the environment. Our bikes are produced in Europe using 100% green electricity; we rely on short supply chains, fair-trade materials, and give returned bikes a second chance at our refurbishment center.
