THAT'S US

We firmly believe that with sustainable mobility in cities we can reduce CO2 emissions and ensure a better quality of life.

With SUSHI BIKES we have therefore developed an e-bike that costs less than half of an average electric bike - reduced to the essentials, light and puristically designed, and made in Portugal.

With our concept, we want to make flexible, green city mobility accessible to everyone and thus sustainably change the urban landscape for the better.

vision

Everyone can move around cities flexibly, comfortably and without negative impact

mission

We build the most popular value lifestyle bikes and make them the most efficient form of transportation

Our Values

  • Our community is the foundation and driving force of our company, so we place the highest priority on creating the best customer experience ever offered by a bicycle manufacturer.

  • Putting thousands of bikes on the road comes with a huge responsibility towards the planet and people. We are aware of this responsibility and are constantly rethinking our actions to make a positive contribution to our diverse world.

  • We lay the foundation for scalability. We are courageous and think beyond conventional boundaries, we tackle things independently and decisively. We stick together as a team, take innovative paths and celebrate successes together.

  • We care about our mental and physical well-being and take time to develop ourselves personally, putting our health above our work.

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This is what moves us as a brand

Quote Andy

“I strongly believe that with the right mobility in cities, we can reduce CO2 and effectively contribute to a more beautiful cityscape and ensure a better quality of life.”

sustainability

Our team

  • Andy

    CEO & FOUNDER

    You have this man to thank for SUSHI BIKES. Andy had a great idea in 2018 – and has an even stronger team today. If Andy hadn't founded SUSHI BIKES, he would have become a rock star.

  • Lisa

    CMO

    Lisa drives the marketing team to achieve peak performance and makes the SUSHI BIKES brand even more well-known, even more tangible, even better.
    Her greatest talent is giving all her employees a creative nickname.

  • Tamira

    Head of Business Operations

    There's no task Tamira can't solve. As CEO Andy's secret weapon and the lead in business development, she turns the craziest ideas into reality. Tamira is popular not only within our team; she has thousands of fans following her on Instagram.

  • Hannes

    Team Lead Customer Support

    Hannes specifies the processes for our customer service. This means his team has every opportunity to make our customers happy before, during and after their purchase!
    As you can easily see from the picture: he is a model part-time.

  • Sam

    Sam undoubtedly deserves the title of Mr. Sunshine. When he greets you cheerfully in the morning, the world is just right.
    It depends on the day whether Sam greets you exuberantly or ignores you the whole day, a true diva.

  • Nadia

    Customer relationship management

    Nadja is our customer relations expert. She knows our customers like she knows their favorite movies and ensures they're always up to date.
    In the team she is known for her wealth of knowledge of 'random facts'.

  • Robin

    Creative Concepter

    Robin is our man for creativity. Are you impressed by the SUSHI BIKES imagery & our creative campaign ideas? Then give Robin your like!
    Robin is popular in the team because of his chef skills, among other things.

  • Celine

    Art direction

    Celine is our creative head for graphics and brand design. She breathes life into our brand and ensures that we are remembered visually. Celine originally comes from Frankfurt, in this sense 'GUDE'.

  • Laurin

    Product & Quality Manager

    Laurin is our product manager. He decides what goes into our SUSHI BIKE. Laurin often shows up at meetings without warning, wearing a mullet wig, and dreams of one day owning a Porsche.

  • Sebastian

    Bike Expert

    Sebastian takes care of our second-hand bikes; what he can't repair isn't broken.
    A visit to Sebastian's workshop is always a celebration, and not just because of his dog Pepples.
    Besides Bikes & Dogs, his two daughters Ruby and Rosie are his biggest hobby.

  • Bjorn

    Bike Expert

    Björn and Sebastian take care of our second-hand bikes. Together, they are the driving force behind our refurbishment center, transforming returned bikes into gleaming new models.
    In company meetings, Björn is always the only one who asks questions.

  • Ronja

    Performance Marketing Manager

    With her keen eye for numbers and creative ideas, Ronja ensures that the world learns about SUSHI BIKES – at the right time, in the right place and on the right channel.
    Ronja's musical taste is limited to Taylor Swift Only. That's the definition of loyalty!

  • Pebbels

    Screwdriver Doggo

    Pebbles is our workshop manager. No matter who wants to visit her owner, Sebastian, downstairs, they have to pass through Pebbles first. Pebbles coordinates cardboard disposal entirely independently.

  • Ruby

    Barketing Manager

    Ruby is our barketing manager and likes to make people laugh with a lot of power and joy.
    Balls of any kind should be hidden from her.

  • Jonas

    Product & Quality Manager

    Jonas and Laurin work daily to make our SUSHI BIKES even smarter, more stylish, and more sustainable. Whether it's new features or innovative ideas, Jonas ensures that your next ride is guaranteed to be even better.
    At SUSHI parties he is usually the last one to go home.

  • Paulina

    Business Operations

    Paulina is always looking for new opportunities for SUSHI BIKES – whether through exciting collaborations or innovative projects. With her instinct for trends, she brings fresh ideas to the company and actively shapes our future.
    When it comes to trash TV, she immediately knows the answer to every question.

  • Kovu

    Dogfluencer

    Kovu's incredibly soft fur makes every petting session an absolute highlight - and together with Sam, he transforms the office into a real adventure playground.
    He wears different scarves every day and sets the trends of tomorrow!

This is the story of SUSHI Bikes

Quote Andy

"I wanted to build the E-BIKE for people who don't want to ride an E-Bike yet."

Dream team

ANDY and JOKO

We are Andy and Joko, founders of SUSHI BIKES. With SUSHI BIKES we have developed an e-bike that costs less than half of an average electric bike and impresses with the pure design of a single-speed bike, quality and lightness. Our goal is to make flexible, green urban mobility accessible to everyone. That's why we've been really stepping on the gas since the launch in 2019: the first SUSHI BIKES were already on the streets in February 2020. Based on the valuable feedback from the first customers, the Maki+ and California Roll+ models will follow in September 2021. After three years of company history, we are now launching the third bike - the SUSHI BIKE 3.0 with many new features and new colors. Let's roll!

Quote Andy

“THE SUSHI IS A BIKE THAT WAS CREATED WITH THE LOVE OF BIKES. EVERY PART WAS CHOSEN WITH ATTENTION TO DETAIL, OTHERWISE DAD WOULD BE EVIL!"

STORY

Why Sushi Bikes?

Originally the brand was not supposed to be called SUSHI, but rather DRAIS. Inspired by TESLA, Andy wanted to breathe new life into his bicycle brand by reviving a historically significant figure, "Karl Friedrich von Drais". Drais invented the balance bike and served as a key source of inspiration for all developments in the field of mobile transportation.

Unfortunately, the name was already trademarked and Andy didn't want to start his new venture with legal trouble. So Joko and Andy sat down one evening to brainstorm a name. A new name had to be found by midnight. That evening they ordered sushi, the catchiness of which stayed with them throughout the evening. So SUSHI BIKES was ultimately born from the idea.

From time to time

  • 1997

    Andy and his sister grew up with his father - Thomas - in his bicycle workshop, which he ran in the evenings after his full-time job at BMW.

  • 2008

    At the age of 13, Andy went on longer bike tours with his father Thomas, for example to Milan, Rome, Paris, Prague, Vienna.

  • 2010

    Andy becomes “Munich’s first cycling star”!

  • 2011-2014

    2011 Andy founded his own online magazine in 2011 because his texts were not accepted by other publishers. In 2014, Andy founded “Sponsor Mio”, with which he wanted to bring together young talents with brands through sponsorship deals. Both start-ups did not bring the desired success.

  • MAY 2018

    Andy was outraged when his father, a bicycle lover, bought an e-bike. Thomas had to force Andy to ride the e-bike.

    "After I drove it through Schwabing, I was totally amazed!"

  • June 2018

    Andy and dad Thomas build the first prototype together in the bicycle workshop. The prototype was stolen during the first photo shoot.

  • July 2018

    Andy takes his first draft to the EuroBike trade fair and meets with 20 suppliers there. 18 called him crazy when he wanted an e-bike for under €1,000. A single supplier said it would be possible. He actually built the first 11,000 SUSHI BIKES.

  • August 2018

    Andy gets a stand at the "Streetlife Festival" in Munich and gets the chance to exhibit his bike there for the first time. With this campaign, Andy managed to collect 1,100 entries for his Kick Starter campaign.

  • March 2019

    SUSHI BIKES is founded.

  • JULY 2019

    The SUSHI BIKES online shop goes online.

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Interviews