Lachende Frau mit SUSHI BIKES E-Bike California Roll 3.0+ in Schwarz bei Sonnenlicht vor Naturkulisse

THAT'S US

We firmly believe that sustainable mobility in cities can help reduce CO2 emissions and improve the quality of life.

With SUSHI BIKES, we have therefore developed an e-bike that costs less than half the price of an average electric bike – reduced to the essentials, lightweight and puristically designed, and made in Europe.

With our concept, we want to make flexible, green urban mobility accessible to everyone and thus sustainably change the urban landscape for the better.

vision

Everyone can move around cities flexibly, comfortably and without negative impact

mission

We build the most popular value lifestyle bikes and make them the most efficient form of transportation

  • Grafik mit Text ‚We make our community happy‘ in Neongelb und Icons von drei Personen

    Our community is the foundation and driving force of our company, so we place the highest priority on creating the best customer experience ever offered by a bicycle manufacturer.

  • Grafik mit Rakete und dem Slogan ‘We make an impact’ in Lila auf Blau

    Putting thousands of bikes on the road comes with a huge responsibility towards the planet and people. We are aware of this responsibility and are constantly rethinking our actions to make a positive contribution to our diverse world.

  • Grafik mit Fahrrad und Slogan ‚We are pedaling progress‘ in Blau auf violettem Hintergrund

    We lay the foundation for scalability. We are courageous and think beyond conventional boundaries, we tackle things independently and decisively. We stick together as a team, take innovative paths and celebrate successes together.

  • Grafik mit Slogan ‚We take care of ourselves‘ und Illustration zweier sich haltender Hände auf pinkem Hintergrund

    We care about our mental and physical well-being and take time to develop ourselves personally, putting our health above our work.

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Maki 3.0+ Matcha, Mann steht mit E-Bike und Fahrradtasche vor einer gelben Wand

This is what moves us as a brand

Quote Andy

“I strongly believe that with the right mobility in cities, we can reduce CO2 and effectively contribute to a more beautiful cityscape and ensure a better quality of life.”

sustainability
  • CEO und Founder Andy lächelt in die Kamera

    Andy

    CEO & FOUNDER

    You have this man to thank for SUSHI BIKES. Andy had a great idea in 2018 – and has an even stronger team today. If Andy hadn't founded SUSHI BIKES, he would have become a rock star.

  • Marketing-Leitung Lisa lächelt in die Kamera und zeigt ein Peace-Zeichen mit der Hand

    Lisa

    CMO

    Lisa drives the marketing team to achieve peak performance and makes the SUSHI BIKES brand even more well-known, even more tangible, even better.
    Her greatest talent is giving all her employees a creative nickname.

  • Head of Business Operations Tamira lächelt in die Kamera

    Tamira

    Head of Business Operations

    There's no task Tamira can't solve. As CEO Andy's secret weapon and the lead in business development, she turns the craziest ideas into reality. Tamira is popular not only within our team; she has thousands of fans following her on Instagram.

  • Customer Support Mitarbeiter Hannes

    Hannes

    Team Lead Customer Support

    Hannes specifies the processes for our customer service. This means his team has every opportunity to make our customers happy before, during and after their purchase!
    As you can easily see from the picture: he is a model part-time.

  • Sam, der Shiba Inu von Hannes, sitzt entspannt auf einem grauen Sessel vor neutralem Hintergrund

    Sam

    Mr. Sunshine

    Sam undoubtedly deserves the title of Mr. Sunshine. When he greets you cheerfully in the morning, the world is just right.
    It depends on the day whether Sam greets you exuberantly or ignores you the whole day, a true diva.

  • Nadja aus dem Customer Relationship Management Team von SUSHI BIKES vor hellem Hintergrund

    Nadia

    Customer relationship management

    Nadja is our customer relations expert. She knows our customers like she knows their favorite movies and ensures they're always up to date.
    In the team she is known for her wealth of knowledge of 'random facts'.

  • Ruby, die Bulldogge von SUSHI BIKES, sitzt auf einem grauen Stuhl und schaut direkt in die Kamera

    Ruby

    Barketing Manager

    Ruby is our barketing manager and likes to make people laugh with a lot of power and joy.
    Balls of any kind should be hidden from her.

  • Robin, Creative Concepter lächelt in die Kamera

    Robin

    Creative Concepter

    Robin is our man for creativity. Are you impressed by the SUSHI BIKES imagery & our creative campaign ideas? Then give Robin your like!
    Robin is popular in the team because of his chef skills, among other things.

  • Celine, Art Direction von SUSHI BIKES vor hellem Hintergrund im weißen Shirt

    Celine

    Art direction

    Celine is our creative head for graphics and brand design. She breathes life into our brand and ensures that we are remembered visually. Celine originally comes from Frankfurt, in this sense 'GUDE'.

  • Lasse, Content Creator bei SUSHI BIKES, mit nachdenklicher Pose im hellen Shirt vor weißem Hintergrund

    Lasse

    Content Creator

    Description.

  • Laurin, Product & Quality Manager bei SUSHI BIKES, zeigt Rückenprint eines weißen Shirts mit SUSHI BIKES Slogan

    Laurin

    Product & Quality Manager

    Laurin is our product manager. He decides what goes into our SUSHI BIKE. Laurin often shows up at meetings without warning, wearing a mullet wig, and dreams of one day owning a Porsche.

  • SUSHI BIKES Bike-Experte Sebastian arbeitet an schwarzem E-Bike in der Werkstatt

    Sebastian

    Bike Expert

    Sebastian takes care of our second-hand bikes; what he can't repair isn't broken.
    A visit to Sebastian's workshop is always a celebration, and not just because of his dog Pepples.
    Besides Bikes & Dogs, his two daughters Ruby and Rosie are his biggest hobby.

  • Pebbles, Hund von Sebastian bei SUSHI BIKES, sitzt mit rotem Geschirr auf Karton in der Werkstatt

    Pebbels

    Screwdriver Doggo

    Pebbles is our workshop manager. No matter who wants to visit her owner, Sebastian, downstairs, they have to pass through Pebbles first. Pebbles coordinates cardboard disposal entirely independently.

  • Björn, Bike-Experte bei SUSHI BIKES, sitzt lächelnd auf Werkbank in der Fahrradwerkstatt

    Bjorn

    Bike Expert

    Björn and Sebastian take care of our second-hand bikes. Together, they are the driving force behind our refurbishment center, transforming returned bikes into gleaming new models.
    In company meetings, Björn is always the only one who asks questions.

  • Ronja, Performance Marketing Managerin bei SUSHI BIKES, lächelt in die Kamera im lilafarbenen Shirt

    Ronja

    Performance Marketing Manager

    With her keen eye for numbers and creative ideas, Ronja ensures that the world learns about SUSHI BIKES – at the right time, in the right place and on the right channel.
    Ronja's musical taste is limited to Taylor Swift Only. That's the definition of loyalty!

  • Dogfluencer Kovu, Hund von Ronja, mit Blumenhalstuch auf grauem Stuhl vor hellem Hintergrund

    Kovu

    Dogfluencer

    Kovu's incredibly soft fur makes every petting session an absolute highlight - and together with Sam, he transforms the office into a real adventure playground.
    He wears different scarves every day and sets the trends of tomorrow!

  • Jonas, Product & Quality Manager bei SUSHI BIKES, im schwarzen Shirt vor hellem Hintergrund

    Jonas

    Product & Quality Manager

    Jonas and Laurin work daily to make our SUSHI BIKES even smarter, more stylish, and more sustainable. Whether it's new features or innovative ideas, Jonas ensures that your next ride is guaranteed to be even better.
    At SUSHI parties he is usually the last one to go home.

  • Anna, Product Managerin bei SUSHI BIKES, im weißen Shirt vor hellem Hintergrund mit freundlichem Blick

    Anna

    Product Manager

    Anna completes the product management trio alongside Laurin and Jonas – and ensures that your SUSHI BIKE not only rides, but is a perfect fit for you. Whether it's smart accessories, sophisticated features, or new ideas from the community: she brings the accessories to the range that turn an e-bike into your perfect e-bike.
    Anna also makes really delicious muffins!

  • Paulina aus dem Bereich Business Operations bei SUSHI BIKES im weißen Shirt vor hellem Hintergrund

    Paulina

    Business Operations

    Paulina is always looking for new opportunities for SUSHI BIKES – whether through exciting collaborations or innovative projects. With her instinct for trends, she brings fresh ideas to the company and actively shapes our future.
    When it comes to trash TV, she immediately knows the answer to every question.

  • Saadet, zuständig für Social Media und Partnerships bei SUSHI BIKES, im lila Sweatshirt vor hellem Hintergrund

    Saadet

    Social Media Management & Partnerships

    Whether it's an Insta story, a creator brief, or fine-tuning hashtags – Saadet has her finger on the pulse of social media and brings a breath of fresh air to our online communications. Always on the trail of the next trend – whether TikTok or Instagram – she ensures that SUSHI BIKES is as fast on the digital front as it is on two wheels.

  • asti, Supply Chain Manager bei SUSHI BIKES, im weißen Shirt mit sichtbaren Tattoos vor hellem Hintergrund

    Basti

    Supply Chain Manager

    Basti ensures that everything at SUSHI BIKES is in the right place at the right time – from the handlebars to the last screw. He juggles supply chains, production plans, and logistics processes on a daily basis – and always maintains a clear overview. He lived in the USA for years and enjoys weekend trips to the cornfield.

This is the founding story of SUSHI Bikes

Andy, CEO von SUSHI BIKES, sitzt im Büro auf Sofa neben E-Bike – entspanntes Porträt mit natürlichem Licht

Quote Andy

"I wanted to build the E-BIKE for people who don't want to ride an E-Bike yet."

Vater-Sohn-Moment: Andy (CEO SUSHI BIKES) mit E-Bike im Hintergrund, beide im Team-Outfit

THE FOUNDER

ANDY WEINZIERL

I'm Andy, founder of SUSHI BIKES. With SUSHI BIKES, I, together with my dad and later a great team, developed an e-bike that costs less than half the price of an average electric bike and impresses with the pure design of a single-speed bike, quality, and lightness. Our goal is to make flexible, green urban mobility accessible to everyone. That's why we've been pushing hard since our launch in 2019: The first SUSHI BIKES hit the streets in February 2020. Based on valuable feedback from our first customers, the Maki+ and California Roll+ models will follow in September 2021. After three years of company history, we are now launching our third bike – the SUSHI BIKE 3.0 – with many new features and new colors. Let's roll!

CEO Andy auf E-Bike in Portugal

Quote Andy

“THE SUSHI IS A BIKE THAT WAS CREATED WITH THE LOVE OF BIKES. EVERY PART WAS CHOSEN WITH ATTENTION TO DETAIL, OTHERWISE DAD WOULD BE EVIL!"

Nahaufnahme eines SUSHI BIKES E-Bikes – Mann hält den Rahmen, Akku und Logo gut sichtbar

STORY

Why Sushi Bikes?

Originally, the brand was not supposed to be called SUSHI, but DRAIS. Inspired by Tesla, Andy wanted to breathe new life into his bicycle brand by reviving a historically significant figure, "Karl Friedrich von Drais." Drais invented the balance bike and served as a key inspiration for all developments in the field of mobile transportation.

Unfortunately, the name was already trademarked, and Andy didn't want to start his new business with legal battles. So one evening, Andy sat down with his mentors at the time to brainstorm a name. A new name had to be found by midnight. That evening, they ordered sushi, and its catchiness stayed with them the entire evening. And so the idea of ​​SUSHI BIKES was born.

  • Andy, CEO von SUSHI BIKES, als Kind 1997 bei der Fahrradreparatur in der Garage – schwarz-weiß Foto

    1997

    Andy and his sister grew up with his father - Thomas - in his bicycle workshop, which he ran in the evenings after his full-time job at BMW.

  • Andy und sein Vater 2008 auf Fahrradtour in Mailand vor dem Dom – Vater-Sohn-Bike-Reise mit Gepäck

    2008

    At the age of 13, Andy went on longer bike tours with his father Thomas, for example to Milan, Rome, Paris, Prague, Vienna.

  • Andy 2010 als ‚Radlstar‘ in Jugendmagazin – mit Fahrrad posierend, 15-jährig als Nachwuchsmodel gefeiert

    2010

    Andy becomes “Munich’s first cycling star”!

  • Andy live on stage mit Gitarre – Konzertauftritt mit Band und Projektion ‚Andy & Band‘ im Hintergrund

    2011-2014

    2011 Andy founded his own online magazine in 2011 because his texts were not accepted by other publishers. In 2014, Andy founded “Sponsor Mio”, with which he wanted to bring together young talents with brands through sponsorship deals. Both start-ups did not bring the desired success.

  • Vater-Sohn-Moment: Andy (CEO SUSHI BIKES) mit E-Bike im Hintergrund, beide im Team-Outfit

    MAY 2018

    Andy was outraged when his father, a bicycle lover, bought an e-bike. Thomas had to force Andy to ride the e-bike.

    "After I drove it through Schwabing, I was totally amazed!"

  • Andy hält den ersten SUSHI BIKES Prototyp in einer Garage – schwarzes Fahrrad mit orangen Felgen

    June 2018

    Andy and dad Thomas build the first prototype together in the bicycle workshop. The prototype was stolen during the first photo shoot.

  • Andy präsentiert stolz den ersten SUSHI BIKES Rahmen vor Produktionshalle

    July 2018

    Andy took his first design to the Eurobike trade fair and met with 20 suppliers. 18 of them called him crazy when he wanted an e-bike for under €1,000. A single supplier thought it was possible. This supplier then actually built the first 11,000 SUSHI BIKES.

  • Andy mit E-Bike-Prototyp beim Streetlife Festival München 2018

    August 2018

    Andy gets a stand at the "Streetlife Festival" in Munich and gets the chance to exhibit his bike there for the first time. With this campaign, Andy managed to collect 1,100 entries for his Kick Starter campaign.

  • Andy im Interview über SUSHI BIKES

    March 2019

    SUSHI BIKES is founded.

  • Teammeeting bei SUSHI BIKES im Münchner Office

    JULY 2019

    The SUSHI BIKES online shop goes online.

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