Download Impact Report 2023

We firmly believe that e-bikes are the first big opportunity for bicycles to provide a convenient alternative to cars. For the last hundred years, cities have been centered around cars and they have become status symbols. Now it's time to use inner-city space for people again.
And the plan works:


Our customers use SUSHI BIKES as a replacement for their car. 🤯 And thus save around 3000** tons of CO₂ per year. Our goal is to make e-bikes as affordable as possible so that we can get as many of them on the road as possible. We pay attention to continually optimizing the sustainability of our bikes. Everything so that you can buy your SUSHI with a clear conscience.


Founder & CEO of SUSHI BIKES


Urban car replacement, reliable through standard components & service partners.

bikes sold


Fairtrade, organic and veggie products. 10+ to-go boxes.

Certified bike-friendly employer

PRODUCTION with 100% renewable energy

Relocation from Asia to Portugal. High quality jobs.


Shorter delivery routes through assembly in Europe.

Climate-neutral shipping with DHL GoGreen


  • Battery recycling
  • Recycling of hoses (Tjuub) & CO

400+ B-stock bikes sold


  • Member of the Bike Charter
  • Bicycle donations

As the only e-bike brand to be a member of the Fair Cobalt Alliance


Supply chains are complex and so is monitoring compliance with rights. We are constantly working to bring more transparency to our supply chains. By relocating the assembly to Portugal and sourcing frames and mudguards from Europe, we have already taken a big step forward.


Electronic components and especially lithium-ion batteries are affected by disregard for human and labor rights. We are aware of these problems and are therefore involved in the Fair Cobalt Alliance. If you want to learn more about batteries, please take a look here .


A lot of energy is required to produce our bikes, of course. That's why we're very proud that our production in Portugal already uses 100% renewable energy. We want to do even more together with our suppliers.


In addition to energy, raw materials are of course also required for the production of our bikes. We are trying to use more and more recycled materials in our bikes. We want to start four projects for the use of recycled materials by 2026.

  • Congo


    Watch now 
  • Portugal


    Watch now 
  • Germany

    Sustainable logistics in Hanover: SUSHI BIKES and Schröder Group

    Watch now 
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Our 3.0 models are produced in Portugal. Production runs on 100% renewable energy. This is how we save CO₂, have shorter delivery routes and create high-quality jobs.



Batteries have long, complex supply chains over which we only have limited influence. There have been repeated reports of exploitative practices, especially with cobalt, which is used in lithium-ion batteries, including our battery. That's why we are a member of the Fair Cobal Alliance. Learn more about our involvement in the FCA here .


Second chance

Our planet's resources are limited. In order to deal with these as efficiently as possible, we check all returned bikes for damage and recondition them. We have already been able to recondition and sell over 400 bikes.



The bike charter was approved by Bikebrainpool, a think tank of committed and well-known representatives from the bicycle industry. It is the corporate responsibility action plan for sustainable business in the bicycle industry. SUSHI BIKES has also been a member since November 2022.

  • 2023

    • Production moves to Portugal
    • Preparation and publication of a detailed sustainability report
    • Moving office
    • Development and introduction of an internal code of conduct
    • Implementation of OKR (Objectives and Key Results) and corresponding reporting structures
    • Certification as a bike-friendly employer
  • 2024

    Our goal is to develop and introduce an external code of conduct for producers and suppliers.
    As soon as it is finished, you will also find it here on the website.

  • 2025

    By 2025, all returned bicycles should either be sold or recycled as B-goods.***

  • 2026

    • By 2026, four new projects are to be successfully initiated that promote the use of recycled materials in production.
    • Our goal by 2026 is for all packaging for our bike to be made from 100% cardboard to ensure an environmentally friendly packaging solution.
  • 2028

    • By 2028, the depth of production in the EU is to be increased to 70%****
    • Our goal is to have 95% of our suppliers sign the Code of Conduct (COC) to ensure the highest ethical standards throughout the supply chain.
    • By 2028, we aim to sell a bike built with 100% proven child labor-free materials.
  • 2030

    By 2030, the goal is for all of our producers to operate their manufacturing processes exclusively with renewable energy to ensure sustainable and environmentally friendly production.

We still have a lot to do

Overall, we believe that a solution must be affordable so that it can be used by many people. SUSHI BIKES only cost a third of the average price for e-bikes in Germany. And yet we are making a lot of progress when it comes to sustainability and human rights.

And that is exactly what we will continue. You can support this. The more SUSHIs on the road, the more influence and financial resources we have to help shape change in the industry.

*We surveyed our customers in August 2023. A total of 760 people responded.
The two questions to which the numbers relate were:
What do you mainly use your SUSHI BIKE for? (Multiple choices possible) Answers: Daily commute to work/office/university, transporting a child or dog trailer, facilitating trips with heavy purchases, replacing a car, just for fun (trips to parks, the lake, etc..) Number of answers which included car replacement: 236
How many kilometers do you estimate you ride on your SUSHI BIKE every week? Average mileage: 55.7
**By mid-2023 we have sold over 25,000 SUSHI BIKES. According to the Pedelection study (2014), a Pedelec emits 1.78 kg co2 / 100 km and a normal petrol-powered car emits 17.66 kg co2 / 100 km.
This means a saving of 15.88 kg co2 / 100 km if you ride the SUSHI BIKE instead of the car. We calculated 14 kg co2 / 100 km because new cars have lower emissions and we prefer to be conservative with such calculations. With an average weekly mileage of 55 km per week and 52 weeks per year, we arrive at the following calculation:
14kg co2 / 100 km × 55 km / week × 52 weeks
/ 100 km × 25,000 SUSHI BIKES × 40% × 80%
/ 1000 3203.2 t co2
Pedelection study (PDF)
***All bikes that do not have frame damage or something similar that affects safety
****Measured by the total weight of the bike